Now one of the reasons why some people are motivated in working from home is often different from person to person.But the main factor is a desire to earn a reliable salary that does not require you to leave home every day.”John Smith” would be oblivious to this possibility of course.Think of the advantages of not having a boss leaning on you everyday.!!.You will be your own boss.!!
But dont be sucked in by the countless get rich quick stories that abound on the internet.How many people want to read about ” I tried and failed” stories anyway.The road may not be paved with gold roads to riches, the road is not paved with gold, but their are nuggets to be found if you do your research .Yes the work loads can be higher for home businesses but you have the bonus of not working for anyone but yourself.!!
Nowdays by utilising correct search engine optimisation techniques, a marketer has the ability of geeting his product or service in front 225 million English speakers on the internet, which is roughly 45% of the Internet marketing population.And that data is taken from Nov 2001 from the US Internet Council.An often overlooked market is the large chinese market which is comes in second in viewing numbers.
Search engine optimisation is just a term which implies a web site owner has tuned his site to the way the search engines dictate.We primarily aim for google since it is the largest engine.This gives a salesman a possible audience of 225 million English speakers on the internet, which comprise 45% of the Internet population.Nov 2001 United States Internet Council.Chinese speakers can aim for the second largest market after english speakers.!
Even if you have no site then a marketer could be advertising products or services utilising google adwords which is maintained or yahoo ads etc.Both methods require a certain level of knowledge which is lightly touched on in this article.The sequence is find a product you think would sell, learn a method of promoting it and then find low competition keywords for that generic term.That method is called “long tail” keywords. For instance, instead of trying to compete for the word “mercedes” which would be difficult, you might compete for “discount mercedes in michigan” which will have less competition.
One of the most brilliant early salesman, “pen and ink” men as they were called was Gary Halbert of course.During a sales class , gary asked the following “if you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers..what advantages would you like most to have on your side to win.?”The students replied along the lines of “I would place my shop near a railway station” or “my prices would be the lower than everyone” etc etc.Gary then leaned forward and stated “the only advantage I want is a starving crowd” . That says so much with so little.
For internet marketing, like other standard business formats there are only two key factors for you to research to see if you can make a living.Traffic levels which is defined as how many potential customers are there, and Visitor values, what is each of these potential customers worth.The problem with traffic levels is, a search for terms like jokes/pranks etc shows large traffic levels but with a near zero level of possible buyers.Now an often overlooked tool for examining a possible market is google adwords suggestion tool.
When using Google suggestion tool go to “results are tailored to..” and click edit and choose country if yuo are aiming for a smaller market.Type in your main keywords and tick “use synonyms” box.We now utilise “Approx Avg Search Volumne” for a monthly average.Then we literally search for the “long tail keywords” .Then if we are going for the Australian market for instance we enter Australian Google search and examine our competition.
To find the rough numbers after using google adwords suggestion tool we search for “keywords” to find web sites “built” around these keywords to some degree.To find values of the possible customer/niche we go to the adwords tool we go to the left hand side and select “Show estimated Avg .CPC”.We then multiply traffic by cpc(value per visitor) and arrive at Total market value.Anything above one million dollars per month is a definite possiblity, you just have to find long tails to get pages to rank.Generally speaking, when comparing two similar niches, the one with the higher customer value will be more profitable.!Thats when you start to consider number of competitors, strength of competitors, your products price, conversion rates, and your ability to optomise the site to compete with your competitors.
Sorry, the comment form is closed at this time.