Content is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing sales, content is royalty. While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there is another type of list composed of subscribers who couldn’t care less about content.
“What is this type of list?” you ask. – The “announcement list”. I’ve been teaching about the “announcement” list since at least 2002 (on record at an event). And, yet, it’s a widely untapped asset in most email marketing circles. The main reason is: nobody’s teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we’re going to revisit it.
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What Is An “Announcement” List?
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DEFINED: A list with the sole intention to inform when something new is ready for consumption, purchase or review. It announces “Come check this out, XYZ has just been released!” When you first think about this, you probably think, “Why would I even consider joining a list that is only a sales pitch and has no content?” Said that way, it really doesn’t appeal to me either. But we aren’t going to say it that way so How do you say it?…
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How About An Example “Announcement” List?
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When visiting my site you’ll find a great example of this. PLRSO stands for Private Label Rights Special Offers and the site was established solely for the intention of informing the subscribers whenever there are new Private Label Rights offers available for them to purchase.
That’s it. I don’t send out ezine articles to them. No newsletters. They don’t get blog posts. There aren’t any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been “announced” to the list.
And how, does it work! Here are some of the reasons…
1. I took something that was “in-demand” (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.
2. It’s not billed as an “announcement list”, but rather a “Free PLR Club”. Big, big difference in perception.
3. I get it a domain which further adds to the importance and value.
4. Joining does not commit one to buying. Purchase what interests you and pass those that don’t.
5. A cost example is provided to show what you can buy immediately, further illustrating the value of the complimentary “membership”.
The idea of creating the “announcement list” becomes a complete no-brainer when you throw in the following twist. My affiliates get to “give away” free memberships to the PLRSO club. Then when a referral buys an offer, they get a check. I get a lot of other people promoting and building my list for me and we all win.
So, you may be thinking…
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What Kind Of “Announcement” List can I Build?
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There are a wide variety of “announcement” lists that you can build. Let’s briefly look at nine of them…
* PLR List. If you wish, swipe my idea and build your own list of PLR buyers.
* New Offers List. Build a list of people who love your work and want to be notified any time you have a new offer available.
* Pre-Launch List. By sending information on an upcoming new product release you can build anticipation and create a buzz several weeks (even months) in advance.
* Ezine Publishers List. With a list of publishers who want to know when you have a new ezine article available for reprinting in their ezine.
* Bloggers List. Allow bloggers who are looking for ready-made content to post to their blogs. “Announce” to them when you have new content.
* Industry News List. Become the “go to” guru who is on top of breaking news about your industry.
* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.
* Incentives List. Here’s a great idea – create a list of people who you offer “incentives” to when they purchase someone else’s new product through YOUR affiliate link.
* Freebie List. On a regular basis, give away rebrandable content to these subscribers to earn commissions from their efforts.
While all nine of these lists aren’t necessarily “buyers” up front, they each can certainly lead to buyers and revenue for you if you implement them. Content is king. But let’s not forget that there are alot of queens, princes, dukes and earls out there too.
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